Real Estate Photography And Videography

Before UAS aerial property photography was done with expensive helicopters, and reserved for only the largest commercial properties. Today, 90% of home buyers start by searching online, and the available photos of a property can make all the difference in their decision.

Employing the use of aerial imagery in your real estate marketing strategy is a good idea for a lot of reasons. UAS provide gorgeous images and a cost effective method for capturing unique perspectives of the property — and they’re quickly becoming the industry standard. But in addition to its aesthetic benefits, aerial photography services provide the opportunity to give potential home buyers greater insight into the property and community they’re considering an investment in. With a sweeping aerial view, you can answer your clients’ questions and help them see themselves in the story of that home.

One of the biggest appeals of using UAS in real estate right now is simply the buzz it brings to the listing, agents said. UAS are new and trendy, and they can raise an agent’s profile. It really sets you apart and shows you’re trying to do something different from the pack. In real estate, you’re not just selling homes — you’re selling a lifestyle! People buy on emotion, and these videos really pull them in.

UAS-attained aerial imagery will set you leagues apart from traditional photography, allowing the buyer to get a much better feel for the lay of the land. According to multiple listing service (MLS) statistics, properties with aerial imagery are 68% more likely to sell than those without it. This is an opportunity to paint a picture, if you will. You can create a mood or feel for the lifestyle the buyer will have if they purchase this property. Not all real estate necessitates aerial footage. It will likely depend on your asking price for the property, what your potential profits will be, and the overall market, and the type of property. It’s typically utilized when there are unique features to highlight that otherwise would be difficult to convey. Large or higher-end homes, commercial property, land with a lot of acreage, or properties with picturesque views can also benefit from aerial photography, because it will give a better vantage point to put all the pieces together. They can offer the views a buyer might experience from the porch, or when sailing on the lake that lies just beyond the front door. If the home is special because of the views it offers or its proximity to lakes, oceans or other scenic sites, there’s nothing like UAS photography to make the point.

In addition to the gorgeous exterior shots you can capture to catch a buyer’s eye, the level of detail UAS see can be used to answer specific questions around security. A potential buyer might have questions about roof access, or other specifics that can be easily answered with a quick shot. This kind of insight is a huge benefit. Use aerial photography to illustrate property size, distance from neighbors, safety features like gates, or even greenery that can alleviate privacy concerns. The opportunity to view every aspect of a property at their leisure can make a substantial difference in whether a buyer feels comfortable enough to move forward.

Ready to level up your real estate marketing and sell more listings with aerial data? Get started today!